2026
Vesti
Vesti is a concept fintech product designed to help young professionals in Switzerland start investing with confidence. The project focuses on long-term investing using ETF-based strategies.
Role
UX & UI & Product Design
Read time
5 min
the problem
From savings culture to investment confidence.
From savings culture to investment confidence.
Switzerland is known for its strong savings culture and conservative financial behaviour.
About 80% of residents keep their wealth in bank accounts or savings deposits. In comparison, only around 40% participate in market-based investing by holding individual stocks or investing in ETFs.*
This cautious approach reflects a broader preference for security and capital preservation, but it also highlights a clear opportunity to design investment platforms that reduce perceived risk and make market participation feel more accessible and trustworthy.
*Source: Moneyland Swiss Investment Survey (2025)
RESEARCH
Why are they hesitating to invest?
Lack of confidence, not lack of access.
While most respondents save regularly, many hesitate to invest due to limited financial knowledge. Investing is perceived as complex and intimidating, even among financially stable professionals.
Fear of risks and complexity.
Respondents expressed fear of losing money, difficulty understanding financial terminology, and uncertainty about risk exposure.
Curious, but cautious.
Participants showed interest in investing, yet described themselves as hesitant. They are not opposed to investing, they are seeking clarity and reassurance.
key insights
The real barrier : confidence.
Swiss professionals in their 30s are not resistant to investing.
They lack confidence understanding financial systems.
This insight shaped the direction of Vesti as a clarity-driven, trust-first investment experience.
information architecture
Structuring confidence
I structured the information architecture to reduce cognitive load and guide users progressively through complex financial concepts. Rather than presenting all metrics at once, the experience prioritises clarity through hierarchy.
design decisions
Patterns of clarity
By analyzing existing Swiss investment platforms, I identified the patterns that create a perception of trust and clarity.
UI development
Landing Page
Users enter Vesti through a landing page structured into clear, focused sections.
Trust was reinforced through Swiss-inspired visual cues, clean typography, calm colour palette and spacing and predictable layouts.
Onboarding Quiz
After the landing page, users are invited to begin with a short quiz.
Instead of using financial jargon, it asks approachable questions that gradually define their risk tolerance and goals. Registration or login appear after this step.
Dashboard
The dashboard is organized in a simple order. Portfolio performance comes first, so users immediately see how their investment is doing. Asset allocation comes next, giving context without taking attention away from the main numbers. Detailed breakdowns are placed further down, available when users want to explore more.
Add / withdraw flows
Adding or withdrawing funds is simple and guided. Each flow ends with confirmation, reinforcing transparency and user control.
final mockups
